Apple’s strategy “failed” as iPhone 13 Mini sales outpaced those of the iPhone 14 Plus.

According to Apple analyst Ming-Chi Kuo, early pre-order numbers for the company’s recently unveiled iPhone 14 family are “bad” for the iPhone 14 and iPhone 14 Plus. Kuo makes the speculative claim that people who prefer compact phones are delaying an upgrade because Apple’s choice to discontinue the Mini model did not find favor with consumers.